Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow. Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump God (right).īennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers. In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single ' Gnat'. The video itself features cameos from Dr. In March 2020, he directed the music video for Eminem's hit single ' Godzilla'. Cole, Wiz Khalifa, Kanye West, and Eminem. He has since worked with mainstream figures in hip hop such as J. The video has surpassed 830 million views on YouTube, becoming his most popular video on the channel. In May 2018, he directed the music video for Chicago rapper Juice Wrld's ' Lucid Dreams', which peaked at number 2 on the Billboard Hot 100. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's ' BabyWipe', Lil Skies' ' Red Roses' and ' Nowadays' and YBN Nahmir's ' Bounce Out with That'. In August 2017, he directed the music video for the Lil Xan single, ' Betrayed', which was certified Platinum by the RIAA in 2018. On April 7, 2017, he released his first short film, 'Lone Springs'. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. He began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews. His mother came up with the blog's name and gave him a video camera. Lyrical Lemonade īennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. He dropped out of DePaul University to focus on his career in videography and hip hop music, something he wanted to do since childhood. He went to Plano High School and Oakley Therapeutic Boarding School. Cole Bennett was born on May 14, 1996, in Plano, Illinois.

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